Kool Aid X Reebok

Athletic brand Reebok has teamed with Kool Aid to produce a new range of funky, scented kicks.

The sneakers come in eye popping colours representative of Kool Aid flavors and, to really emphasize the collaborated branding, they’ve scented the soles of the shoes with six sweet flavors.

Is that to mask the smell of dog poo if you step in it? Who knows! They’ve obviously been researching cutting edge marketing techniques. According to recent studies, targeting olfactory senses is one of the most effective ways to create lasting impressions in the minds of consumers.