Addict Store Opens in London

Addict opened its flagship London store last week. This coincided with the launch of the new range of their online store earlier this week. Since its beginning in 1994 with just four t-shirt prints, the brand has built up a huge range of products and a reputation for high quality production, clever detailing, good pricing and well-chosen artist collaborations. The new store continues Addict’s tradition of clean design and minimal branding with a smart fit-out in black, white and grey on two floors. Read on for more images of the store and last night’s launch party, plus a sneak peek at next year’s denim range (a limited advance run is available in-store now)…

Flight Club Moves From Greene To Nassau St.

As we mentioned last week, Flight Club’s flagship NYC Store has moved to a newer and bigger location on Nassau Street. Freshnessmag have produced a feature looking at the new space.

BORBA Skin Balance Water

The technology contained in BORBA Skin Balance Water (www.borba.net) is like that of nana technology. Available in “Clarifying”, “Age Defying”, and “Replenishing” formulas, BORBA water contains small microspheres impregnated with skin care ingredients. When orally ingested it works at the epidermal level to help treat skin from within and over time works its way to the outer dermis level to reportedly provide clearer, healthier skin.

Group Hug Party

See As I See

Strato Cruiser Air Ship

The Strato Ship was designed by Tino Schaedler and Michael J Brown. The luxury helium-filled airship contains a gourmet restaurant, a spa, a swimming pool, a resident DJ and lots of other amentities. As a fictional partnership with the SupperClub, Stratocruiser adds a new experience to the chain’s clubs, restaurants, ‘On location’ and ‘Cruise’ boats. Guests depart for a full day of spa treatments—massage, personal trainers, yoga classes and beauty care are on offer. The Stratocruiser offers “medium-haul” transits between the Supperclub hubs: transatlantic, transpacific, trans-american or Europe-Middle East routes. With spa, library, and private mini-offices available, the contemporary traveler who seldom has time for a cruise can transform an otherwise exhausting and ordinary journeys into a positive experience. As one would expect from the SupperClub, guest DJs inject a club flare after dinner with the option to party the night through or retire to ones private cabin to awake refreshed in the morning at ones origin.

Here is a list of the amentities.

A Rigid Airship Frame with Helium Chambers, Photovoltaic Cell Network, Retractable Polycarbonate Roof, Terraced Deck with Lap pool, SkyView Lounge, Main Atrium with Climbing Wall, EarthView Restaurant & Bar, Spa Treatment & Library, Private Suites, Kitchen & Staff Rooms, Captain’s Bridge, Gantryway, Propulsion, & a Bungee Jumping Platform

Premium Laces Store Opens In NYC

Premium Laces just opened its doors last Friday in Manhattan on Spring Street, just off Lafayette Street. This would be the sixth store connected to Premium Laces. The store features most Nike accounts with regular Nike, QS, Jordan and even SB. In apparel, the store stocks 10Deep, Masterpiece from Japan, BBC, Stussy and several others. The address is below. Go scheck it out.

Premium Laces
68 Spring St
New York, NY 10012

Fiskers Hybrid

This is what Fisker’s (italian brand car) forthcoming luxury plug-in hybrid will look like. The vehicle itself will be developed in conjunction with Quantum Fuel Systems Technologies, which reportedly hopes to aid Fisker in developing an entire line of “environmentally friendly premium cars.” If all goes well, the whip could make its North American entrance at the 2008 Detroit Auto Show, but as you can probably imagine, owning such a svelte looking ride won’t run you cheap. The company plans to crank out some 15,000 of these creations initially and fetch around $100,000 for each, but until we actually get the word that people are taking delivery, we won’t get too attached.

Diamond Boxing Gloves

For all you bling blang wannabe’s here you have it the $20,000 diamond encrusted boxing gloves. Covered with glittering white and black diamonds, the gloves are 3 inches high and 2.5 inches wide. There are almost 80 grams of 10 karat gold used in each. Custom colors are available at extra cost.

NIKE Luxurious Pack

Nike has made a set of 100 strictly limited luxury Dunks – exclusively for selected Music lovers. Unfortunately these products will not be up for sale.

The luxurious Dunks are made of patent leather with details that play with the colors Black, Red and Gold. Special features of the model are the use of 3M ScotchliteTM and a checkered midsole. Another special element of the shoe is the Zoom cushioning that is normally used in Nike SB Dunks.

The Dunk comes together with a “Be True”-Shirt, a suitcase trolley and a special Dunk Hoody and will be given only to one hundred carefully selected guests on the occasion of the MTV Music Awards in Munich. The personal hand over will take place at Nike’s Dunk Studio – a temporary studio space located in Munich’s Glockenbach neighborhood.

The studio showcases the universe of this sneaker Icon from its first days to contemporary executions such as selected styles of the Nike Sport Culture Spring 08 Collection.